On January 1st 2026 we will celebrate the 33rd anniversary of establishing the European Single Market. Although we have built one of the most integrated markets in the world, alcohol policy remains a patchwork of national regulations. The European framework for action on alcohol, (2022–2025) which paves the way towards implementation of the global Action Plan (2022–2030), addressed the difficulties of a fragmented response as a main issue with effective implementing of the plan just next to com